Weekly Newsletters
NAILS.INC
My responsibility at Nails.INC was to design two weekly newsletters each week, built to perform across desktop and mobile devices. Here are a couple of my favourites.
Christmas Launch
BEARDS & DAISIES
An elevated Christmas identity for B&D's peak season. I was responsible for the full rollout. From photoshoot styling to campaign assets across emails, social, homepages, B2B gift guides, and printed retention flyers.
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Their most successful Christmas yet, with press feedback impressed with the lifestyle imagery and identity that stood out in the gifting space.
Promotional Design
REVITALASH
An animated promotional email with a spin-to-win mechanic, sent out as three variants with different discount offers to test audience response.
Welcome Flow
BEARDS & DAISIES
First in the welcome flow email series, introducing new customers to Beards & Daisies story. Covering their USPs, founder story, and The Plant Folk. Built to perform across desktop and mobile devices.
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