Product design & art direction
BENEFIT COSMETICS
A passion project exploring where beauty meets hair care. Spotting the rise of 'skinification' of hair, I created a UV-protective, conditioning mist with fine glitter for a hair tinsel effect - designed for festival goers that don't want to comprise their hair health. The product packaging and hero imagery was inspired by Benefit's existing Dew-La-La glow highlighter.
A passion project exploring where beauty meets hair care. Spotting the rise of 'skinification' of hair, I created a UV-protective, conditioning mist with fine glitter for a hair tinsel effect - designed for festival goers that don't want to comprise their hair health. The product packaging and hero imagery was inspired by Benefit's existing Dew-La-La glow highlighter.
Art direction & campaign design
GREETING CARD LAUNCH
Polished, on-brand campaign imagery for B&D's greeting card launch using Adobe Firefly and Nano Banana. Rolled out across web banners, email, and social.
Polished, on-brand campaign imagery for B&D's greeting card launch using Adobe Firefly and Nano Banana. Rolled out across web banners, email, and social.
Branding & product design
ZERO WASTE MAKE UP
A passion project building a zero-waste makeup brand from the ground up. From product concept, brand identity, and AI-assisted product imagery.
A passion project building a zero-waste makeup brand from the ground up. From product concept, brand identity, and AI-assisted product imagery.
Creative direction & project management
CHELSEA FLOWER SHOW
Led the design of Beards & Daisies' exhibiting at Chelsea Flower Show. A sustainable plant school featuring vertical gardens, bug hotels, and grow-your-own food.
The studio was awarded a Silver Gilt Medal.
Led the design of Beards & Daisies' exhibiting at Chelsea Flower Show. A sustainable plant school featuring vertical gardens, bug hotels, and grow-your-own food. The studio was awarded a Silver Gilt Medal.
